Blonde It Up, Permanent Hair Dye, 5x lift with no bleach

Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.

Our most advanced blonding system lightens hair up to 5 levels with NO BLEACH. With Shimmer Lights Conditioner Your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones.

Developer - Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/ Mineral Oil/ Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid.

Conditioner - Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone.

Sachet Mask - Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Parfum/Fragrance, Quaternium-80, Isopropyl Alcohol, Polyquaternium-37,
Sodium Chloride, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Acid Violet 43, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, PPG-1
Trideceth-6, Benzyl Salicylate, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Sodium Hydroxide, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid, Sodium Benzoate,
Potassium Sorbate, EDTA.

Read And Follow Instructions On Enclosed Leaflet.