Highlight Activating Brightening Shampoo

Brighten your blonde with John Frieda Highlight Activating Brightening Shampoo. The salon-inspired formula moisturizes and reactivates faded highlights for soft, natural-looking blonde. It gently removes build-up and residues that can make blonde hair look dark and dull. Amplifies mega-watt shine without adding or depositing colour, for maximum blonde impact that demands to be noticed. Designed for lighter shades of natural, colour-treated, or highlighted blonde hair. Formulated with nourishing Avocado Oil and Light Reflecting Technology. For truly beautiful blonde, pair it with John Frieda Highlight Activating Brightening Conditioner.

Brighten your blonde with John Frieda Highlight Activating Brightening Shampoo. The salon-inspired formula moisturizes and reactivates faded highlights for soft, natural-looking blonde. It gently removes build-up and residues that can make blonde hair look dark and dull. Amplifies mega-watt shine without adding or depositing colour, for maximum blonde impact that demands to be noticed. Designed for lighter shades of natural, colour-treated, or highlighted blonde hair.

• Paraben-Free
• Not tested on animals
• Phthalates-free

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Parfum, Silicone Quaternium-18, Glycol Distearate, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-6, Disodium EDTA, Trideceth-12, Malic Acid, Glycine, Persea Gratissima, PPG-9, Helianthus Annuus, Stearoxypropyl Dimethylamine, C14-28 Isoalkyl Acid, Propylene Glycol, Sodium Hydroxide, Caramel, Pentylene Glycol, Lecithin, C14-28 Alkyl Acid, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Alcohol, Camellia Sinensis, Tocopherol, Ascorbyl Palmitate.     

Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Gently massage shampoo into wet hair, lather and rinse well. For optimal results, follow with John Frieda Highlight Activating Conditioner. 

Stylist Tip: Use daily for optimal highlight activation.