Lipikar Baume AP+M Body Cream for Dry & Eczema-Prone Skin, with Shea Butter & Niacinamide, Dermatologist Tested & Suitable for Sensitive Skin, Eco-Conscious Packaging

Lipikar Balm AP+M is a soothing*, lipid-replenishing body balm for newborns, children and adults with dry, itchy and eczema-prone skin. Clinically proven to reduce itching, provide immediate soothing* and space out the frequency of flare-ups** of eczema and severe dryness. The new AP+M triple-action formula has a reinforced anti-scratching, anti-relapse efficacy** and helps to rebalance the skin’s microbiome. It replenishes skin’s essential lipids to strengthen its moisture barrier and provides long-lasting 48-hour hydration. It can be used on the face, hands and body and is suitable for adults, children and babies as young as 2 weeks, for use all year round. Our NEW ECO-CONSCIOUS TUBE made from cardboard packaging uses less plastic*** to be more respectful of the planet. At La Roche-Posay, we are committed towards our people and our planet. As we innovate our products, we ensure to improve our environmental & social impact on our planet and people. One of the ways that we do this is by committing to reduce the use of plastic through our eco-friendlier packaging designs. * In cases of dry skin. ** With continuous use, 1 application/day, severe dryness peaks are spaced out. *** Compared to the previous 200ml tube.

Lipikar Baume AP+M immediately soothes dry, itchy and eczema-prone skin. It has a reinforced anti-itching, anti-relapse efficacy* and helps to rebalance the skin microbiome. Replenishes skin’s essential lipids to strengthen its moisture barrier and provides long-lasting 48-hour hydration. * With continuous use, 1 application/day, severe dryness peaks are spaced out. La Roche-Posay research has shown that to lastingly relieve atopic eczema-prone skin, you need to rebalance its microbiome – skin’s invisible living ecosystem. NEW LIPIKAR Baume AP+M is formulated with Aqua Posae + Microresyl to help rebalance this microbiome, as well as Shea Butter and Niacinamide. Suitable for the entire family.

How to apply Lipikar Balm AP+M for dry, itchy and eczema-prone skin: STEP 1: Cleanse the skin using a soap-free cleanser, such as Lipikar Syndet AP+ with lukewarm water, and pat the skin dry. STEP 2: Apply Lipikar Balm AP+M all over the body, face and hands on clean skin morning and evening. Gently massage cream on skin until absorbed. STEP 3: For easy on-the-go application, we recommend using Lipikar AP+ Stick, which can be applied all over the body, including the face, eyes and mouth. Lipikar AP+ Stick helps prevent the behaviour of scratching and is effective in treating dry and itchy eczema-prone skin in a compact/pocket size and travel size.