Superior Preference Permanent Hair Color

The Gold Standard in hair color. Experience Superior Preference premium colour performance: long-lasting colour for up to 8 beautiful weeks, brilliant shine and 100% grey coverage. Permanent hair dye.

Permanent hair color
100% grey coverage
Long-lasting, shiny colour
8 weeks fade-defying colour
6 weekly treatments of colour protective conditioner

Optimized System for long-lasting colour and shine
Patented Crystal-Shine Fade-Resistant Colourant
Oleo Shine Sérum Conditionner
Various shades Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde.

48h before colouring do the allergy test.
Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first.
Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes.
Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rise with warm water until water runs clear.
Step 4: Apply the Care Supreme Colour & Shine Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear.