Violet Crush Daily Purple Shampoo

Knock out brassy tones and reveal beautiful blonde with John Frieda Violet Crush Purple Shampoo. This daily purple shampoo is designed to replenish moisture and hydrate hair while restoring bright, cool blonde and preventing stubborn brassy tones. Great for natural, colour-treated, and platinum blonde hair. Formulated with Crushed Violet Pigments that neutralize unwanted yellow, brassy tones without over toning. Peroxide-Free, Ammonia-Free and Silicone-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Shampoo for blondes. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.

• Formulated with Crushed Violet Pigments
• Peroxide-Free
• Ammonia-Free
• Suitable to use daily on natural and colour-treated blonde hair
• Not tested on animals
• Phthalates-free

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730

Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Massage shampoo into wet hair, lather and leave on the hair for 1 minute. Rinse well and follow with Violet Crush Conditioner.   

WARNING: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Safe for use on natural and colour treated blonde. Peroxide-free. Ammonia-free.