Violet Crush Intense Purple Shampoo

Knock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair. Formulated with Crushed Violet Pigments which neutralize unwanted yellow, brassy tones. Peroxide-Free and Ammonia-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Conditioner for blondes. For daily maintenace of blonde hair, try John Frieda Violet Crush Purple Shampoo.

• Formulated with Crushed Violet Pigments
• Peroxide-Free
• Ammonia-Free
• Suitable to use daily on natural and colour-treated blonde hair
• Phthalates-free

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2

Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush Conditioner. Rinse hands immediately after applying shampoo to hair.

WARNING: For external use only. Do not apply to a sensitive,
irritated or damaged scalp. Discontinue use if rash or irritation occurs.
Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep
out of reach of children. Avoid contact with fabrics & household surfaces
to prevent staining. If contact occurs, clean immediately. Use towel to
protect clothing & fabrics from wet hair.