Violet Crush Purple Toning Masque

The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the following Thoughtful Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
• †Mindful of our Planet; - Packaging Contains Recycled Content (minimum 30%)

Say goodbye to brass with John Frieda Violet Crush Purple Toning Masque. This ultra-rich hair masque brightens, hydrates, and knocks out brassy tones in 1 minute. It strengthens hair, reduces breakage, and repairs surface damage while its pigmented violet formula removes brassy hues. Give your blonde a boost in between salon visits and experience smooth, healthy-looking strands. Great for natural or colour-treated blondes. Formulated with Crushed Violet Pigments, this masque's Paraben Free and SLS/SLES Sulfate Free formula gets to work to neutralize stubborn yellow and orange tones. Discover the other brass-fighting products in our Violet Crush collection designed to keep your blonde looking cool, bright, and beautiful.

• Formulated with Crushed Violet Pigments
• Paraben Free
• Cruelty Free
• SLS/SLES Sulfate Free
• Suitable for natural or colour-treated blonde hair
• Phthalates-free

Aqua, Cetearyl Alcohol, Dimethicone, Behenamidopropyl, Dimethylamine, Cetyl Esters, Erythritol, Parfum, Phenyl Trimethicone, Benzyl Alcohol, Lactic Acid, Propanediol Dimethyl
Isosorbide, Propylene Glycol, Quaternium-8o, Disodium, Edta, Glycine, Mali( Acid, Hc Blue No.16, Basic Violet 1, Benzoic Acid, Hexyl Cinnamal, Limonene, Linalool.

After shampooing, generously apply the Purple Toning Masque evenly through wet hair and comb through. Leave on 1-3 minutes, rinse well. Wash hands immediately. Use weekly or as needed until desired toning results are achieved.

CAUTION: This product contains ingredients, which may cause skin irritation
on certain individuals and a preliminary test according to accompanying
directions should first be made. This product must not be used for dyeing the
eyelashes or eyebrows; to do so may cause blindness. Do not apply to a sensitive,
irritated or damaged scalp. Discontinue use if rash or irritation occurs. Keep out of
reach of children. For external use on scalp hair only. Avoid contact with fabrics &
household surfaces to prevent staining. If contact occurs, clean immediately.
TO PERFORM A PATCH TEST: 48 hours prior to use, clean a small area of skin
behind the ear or on the inner surface of the forearm with soap and water or
alcohol, apply a small quantity of the product to the area and allow to dry. After
24 hours, wash the area with soap and water. If the area has no irritation or
inflammation, sensitivity to the product is unlikely.